Australian growth agency for small and medium-sized businesses
Found first.
Chosen first.
We build the website, then bring customers to it
through SEO, Google Ads and Meta Ads.
One team, accountable for the whole thing. With 20 years of experience, we don't chase algorithms or clicks. We build the asset, send the right people to it, and measure what it earns you.
We partner with businesses across Australia as their website, SEO and paid media team.
Start the conversation01 / The philosophy
Growth isn't luck.
It's architecture.
Every enquiry a website earns was built, layer by layer: a site that converts, rankings that compound, campaigns that land where they should. Surface builds the whole system. We combine design and development with search and paid media to put your business exactly where your customers are already looking.
Websites, SEO, Google Ads and Meta Ads, from one team. Growth, engineered.
Explore our services →Numbers don't lie
1,831%
average organic growth
2,480+
top-3 keyword placements
8,400+
non-branded page one rankings
98%
client retention
02 / Services
Four services. One system.
Most agencies sell you one piece and blame the others when it doesn't work. We build the website, rank it, send paid traffic to it and measure the lot. Here's how it fits together.
01
Websites
The asset everything else depends on. Fast, conversion-focused sites on WordPress, Shopify or custom code, with SEO foundations and tracking wired in from day one.
Websites →02
SEO
Compounding organic growth: technical foundations, keyword-led content, local visibility and earned authority. Includes GEO, so AI search cites you too.
SEO →03
Google Ads
Enquiries from the people searching for you right now. Search, Performance Max and remarketing campaigns built for leads, not clicks, landing on pages that convert.
Google Ads →04
Meta Ads
Reach people before they search. Facebook and Instagram campaigns that create local demand, bring visitors back and turn attention into enquiries, measured properly.
Meta Ads →03 / Our Approach
Data first. Always.
We don't guess. We research, model, and move with precision. Every recommendation, whether it's a page to build, a keyword to target or a campaign to launch, is built on hard data and a structured strategic process. We prioritise deep analysis over assumptions.
We built the software to support it. We engineered our own platform - pulling live rankings, AI-visibility signals, backlink intelligence, search analytics and conversion data into a single source of truth. So when we tell you where to focus, it isn't a hunch. It's the data, read correctly.
View case studies
04 / Results
Who we've helped grow
Proof, not promises. Every metric verified, every chart earned.
Organic traffic · Google Search Console
1,100%
Organic uplift
Organic traffic · Google Search Console
20×
Organic growth
Organic traffic · Google Search Console
300%
Year-on-year growth
Organic traffic · Google Search Console
2,600%
Top-100 positions
Organic traffic · Google Search Console
20×
Monthly organic enquiries
Organic traffic · Google Search Console
2,500%+
Organic growth
Organic traffic · Google Search Console
40×
Organic growth
05 / Method
How we work
Audit & discovery
We begin with a full review of your website, search presence and any ad accounts, alongside competitor analysis and keyword opportunity mapping. No assumptions, only evidence.
Strategy & roadmap
A prioritised, month-by-month plan built around your budget, your market, and the fastest path to measurable growth: which channels, in what order, and why.
Execute & build
Website work, technical fixes, content, campaign builds and local optimisation, delivered in structured sprints with full transparency.
Measure & refine
Monthly reporting across every channel, conversion tracking, and continuous strategy refinement. We don't set and forget, we compound results.

06 / Infrastructure
The Surface Engine
Absolute transparency is our standard. We've built the infrastructure to prove it.

Google Rankings
Granular keyword tracking across all Google surfaces, organic, local pack, and featured snippets. Every target term monitored, every movement logged, every opportunity actioned.

AI Intelligence
We track your brand's presence across AI-driven generative engines, ChatGPT, Gemini, Perplexity, and beyond. Know exactly where you're being cited, referenced, and surfaced in LLM results.

Local Visibility
Own the map pack where local intent converts. We track your Google Business Profile across every suburb you serve, monitoring your position in Maps and the local pack for the searches that bring customers through the door.

Monthly Video Analysis
Deep-dive monthly reporting across search and paid, accompanied by personalised video analysis. We walk you through the logic, the numbers, and the roadmap for the month ahead.
07 / Proof
Real strategies, real clients, real people
Don't take our word for it
08 / The Promise
We don't do vanity metrics
Rankings, clicks and impressions are a means, not an end. We measure success in revenue, leads, and market share. If it doesn't convert, it doesn't count.
When you choose Surface, you're partnering directly with the two of us. No account managers, no juniors, no outsourced ad management. Just senior specialists focused on your growth.

David Rymarz
Co-Founder
FAQ
Questions, answered straight
If you're weighing up a new website, SEO or paid ads for your business, start here. These are the questions we get asked most.
Our SEO plans start at $995 per month. Where you land depends on how competitive your market is and how fast you want to move. No lock-in contracts, so you're never paying for work that isn't performing. Affordable SEO should mean fair and measurable, not cheap.
Early movement inside 90 days, meaningful lead growth over six to twelve months. It compounds. Anyone promising page one overnight is selling smoke. If you need enquiries sooner, that's what Google Ads is for while the rankings build.
You work directly with the two people doing the work, across your website, SEO and ads. A 90-day SEO performance guarantee. No lock-in contracts. And one team accountable for the whole funnel, so there's no other agency to blame when something doesn't convert.
They're genuinely useful, and we use them every day to move faster. But they can't replace strategy, judgement, or accountability. AI will happily generate content at scale, which is exactly the thin, generic material Google's helpful-content systems are built to demote. It can't diagnose why your site isn't ranking, decide what actually drives revenue, earn genuine authority, or answer for the result. The businesses winning today aren't the ones publishing the most AI content, they're the ones with real strategy and a well-built site behind it. That's the human work we do - and getting your brand recommended by AI tools is now its own discipline, GEO, which we handle too.
Yes. We work with clients right across Australia. Local campaigns, national campaigns, everything between.
Usually both, in the right order. Ads bring enquiries this month while your rankings build, and the search data from your ads makes the SEO sharper. If you need leads now, we start with Google Ads. If you're building something over years, we start with SEO, because you own the asset and ads stop the day you stop paying. Most clients end up running both inside one plan.
Yes, and it's usually where we start. We design and build on WordPress, Shopify and custom code, with SEO, speed and tracking built in from day one. A great ranking or a well-run campaign is wasted if the website turns visitors away.
Yes. Facebook and Instagram campaigns for local demand, retargeting and ecommerce. David and Dara manage the accounts directly, no outsourcing, and the landing pages are built by the same people. More on Meta Ads.
The strategies that win are boringly consistent. Strong technical foundations, content that answers real buyer questions, local signals if you serve a specific area, and steady authority building. There's no single trick. Good SEO is a stack of small, correct decisions repeated over months. Anyone selling you a shortcut is selling you a risk. We go one step further by improving the user experience too, turning visits into customers.
Ask three things. Who actually does the work, a senior or a junior. What they measure, revenue and leads or vanity metrics. And whether they lock you in. A good agency shows you real client results, explains its strategy in plain English, and earns your budget month to month. If a pitch is all promises and no process, walk.
Yes. Local SEO campaigns are a core part of what we do. We optimise your Google Business Profile, tidy your local citations, build a review strategy, and make sure your website shows up for the suburbs you serve. It's often the fastest way to turn local searches into calls.
Mainly WordPress and Shopify, the two platforms most small businesses run on. WordPress suits content-led SEO sites, Shopify suits online stores. A fast, well-built website is the base every ranking sits on, so the SEO fundamentals stay the same across both.
09 / Connect
Let's talk growth
Tell us about your business. We'll show you where the opportunities are.






