About Surface
The two of us,
on every account.
Surface is a Gold Coast SEO and web agency founded by husband-and-wife team David and Dara Rymarz.
David leads SEO, website design and development, drawing on more than 20 years of digital experience. Dara manages sales, marketing and client communication.
We choose to stay small so we can remain closely involved in every project and accountable for every result.
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David & Dara Rymarz
Co-Founders
Mission
Give businesses a lasting
edge in organic search.
Not through shortcuts, black-box tactics or strategies that fade with the next algorithm update. Through precise strategy, hands-on implementation and SEO built to deliver long-term performance.
You work directly with the two people doing the work, and we measure success the same way you do: in revenue, leads, market share and sustainable growth.
Our Values
What we stand for
Your business outcomes are the only metric that matters. Every decision is filtered through one question: does this move the needle for the client? We don't chase billable hours or pad retainers. We chase results.
No black-box reports, no vague activity summaries. You see exactly what we're doing, why we're doing it, and what it's producing, through monthly video walkthroughs, direct data access, and plain-language explanations of everything.
You're never left wondering what's happening with your campaign. We are responsive, proactive, and direct. If something changes, an algorithm update, a ranking shift, an opportunity, you hear it from us first, not when you check your own data.
We back our work with a performance guarantee and only take on clients we're genuinely confident we can help. Our reputation depends on your results, not our retainer count.
We believe staying genuinely curious is what keeps an SEO practitioner relevant. We read the research, run the tests, and watch the industry closely, not because it's required, but because we find it genuinely interesting. In a discipline that changes as fast as search does, curiosity isn't optional.
We say what we mean and do what we say. If we can't help you, we tell you before taking your money. If something isn't working, you hear it from us before you find out yourself. Integrity is the foundation every other value depends on, without it, the rest are just words.
Why Surface
What makes us different
Every engagement runs month-to-month. You stay because the results justify it, not because the paperwork forces it. That structure keeps us honest and keeps us sharp.
If we don't produce measurable improvement to your primary keyword rankings within 90 days, we keep working at zero cost until they move. No caveats, no escape clauses.
Most agencies hand you a report and leave implementation to you. We do the work, technical fixes, content, link acquisition, on-page optimisation, executed directly, not delegated.
Core Web Vitals, crawl architecture, structured data, site speed, these require someone who understands how websites are built. With two decades of development experience, we diagnose issues most SEO practitioners can't identify.
SEO requires new pages, location pages, service pages, intent-specific landing pages. At most agencies that's a separate invoice. At Surface, page builds are part of the engagement. No surprises.
Rankings without conversion are a vanity metric. Because Surface is built on a design foundation, every page we create considers how it looks, feels, and reflects your brand, not just how it performs in a crawler.
Work with us
Ready to move
the needle?
We review every website before taking it on. Tell us about your business and we'll tell you honestly whether we're the right fit, at no cost, no obligation.
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