About Surface
Built by one expert. Accountable to you.
Surface is a Gold Coast SEO agency run by David Rymarz — a designer, developer, and strategist with over 20 years building high-performance digital presences for global brands and ambitious businesses.
Deliberately boutique. Senior expertise on every account.
Work with David →
David Rymarz
SEO Lead & Founder
Mission
Give businesses a genuine edge in organic search.
Not through shortcuts or black-box tactics. Through precision strategy, hands-on implementation, and a direct relationship with a senior practitioner who measures success the same way you do — in revenue, leads, and market share.
Our Values
What we stand for
Clients First
Your business outcomes are the only metric that matters. Every decision is filtered through one question: does this move the needle for the client? We don't chase billable hours or pad retainers. We chase results.
Transparency
No black-box reports, no vague activity summaries. You see exactly what we're doing, why we're doing it, and what it's producing — through monthly video walkthroughs, direct data access, and plain-language explanations of everything.
Communication
You're never left wondering what's happening with your campaign. We are responsive, proactive, and direct. If something changes — an algorithm update, a ranking shift, an opportunity — you hear it from us first, not when you check your own data.
Accountability
We back our work with a performance guarantee and only take on clients we're genuinely confident we can help. Our reputation depends on your results — not our retainer count.
Curiosity
We believe staying genuinely curious is what keeps an SEO practitioner relevant. We read the research, run the tests, and watch the industry closely — not because it's required, but because we find it genuinely interesting. In a discipline that changes as fast as search does, curiosity isn't optional.
Integrity
We say what we mean and do what we say. If we can't help you, we tell you before taking your money. If something isn't working, you hear it from us before you find out yourself. Integrity is the foundation every other value depends on — without it, the rest are just words.
Why Surface
What makes us different
Month-to-Month, Not Lock-Ins
Every engagement runs month-to-month. You stay because the results justify it — not because the paperwork forces it. That structure keeps us honest and keeps us sharp.
Guaranteed Rankings, Not Empty Promises
If we don't produce measurable improvement to your primary keyword rankings within 90 days, we keep working at zero cost until they move. No caveats, no escape clauses.
Implementation, Not Just Advice
Most agencies hand you a report and leave implementation to you. We do the work — technical fixes, content, link acquisition, on-page optimisation — executed directly, not delegated.
Senior Expertise, Not Interns
Core Web Vitals, crawl architecture, structured data, site speed — these require someone who understands how websites are built. With two decades of development experience, we diagnose issues most SEO practitioners can't identify.
Page Builds Included, Not Invoiced Separately
SEO requires new pages — location pages, service pages, intent-specific landing pages. At most agencies that's a separate invoice. At Surface, page builds are part of the engagement. No surprises.
Design-Led, Not Template Thinking
Rankings without conversion are a vanity metric. Because Surface is built on a design foundation, every page we create considers how it looks, feels, and reflects your brand — not just how it performs in a crawler.
Work with us
Ready to move
the needle?
We review every website before taking it on. Tell us about your business and we'll tell you honestly whether we're the right fit — at no cost, no obligation.
Submit your application