Studio 21 is now Surface. Same team, same care, new name. Read why

Know where every lead comes from

We set up tracking that counts every call, form and booking, and ties it back to the ad, search or page that brought it in. Then we explain it in plain English every month.

See the results
David presenting a dashboard on a laptop
Every lead
Calls, forms and bookings, all counted
Live
A dashboard you can check any time
Monthly
A personal video walking you through it
★★★★★ Trusted by businesses across Australia.
( Why tracking matters )

Put your budget behind what works. Most businesses know roughly how many enquiries they get. Fewer know which ad, search or page brought each one in. Good tracking answers that, so you can spend more on what works and cut what doesn't.

★★★★★
"Their communication is excellent and very prompt. I really feel like they genuinely care about helping me and my business."
Jacinta BishopFounder, Salt Living
( What we track )

Every lead, from first click to enquiry.

( 01 )

Calls

Phone calls from your website, your ads and your Google Business Profile.

( 02 )

Forms and bookings

Every enquiry form and booking, counted as a lead.

( 03 )

Ad results

Leads from Google Ads and Meta, tracked properly, so you know which ads work.

( 04 )

Rankings

Where you rank on Google, by location and device.

( 05 )

AI visibility

How often ChatGPT, Gemini and Perplexity mention you.

( 06 )

Traffic

Where your visitors come from and what they do, through Google Analytics and Google Search Console.

What you get every month.

( 01 )

A live dashboard

you can check any time.

( 02 )

A plain-English report

on leads, rankings and spend.

( 03 )

A personal video

walking you through what happened and what's next.

( 04 )

A named contact

who knows your account and picks up the phone.

How we set it up.

It all starts with a free 10-minute video review.

( 01 )

Check what you have.

We audit your current tracking and find the gaps.

( 02 )

Set it up properly.

Calls, forms, bookings and ad conversions, all tracked and tested.

( 03 )

Set the baseline.

We record where things stand today, so every gain is clear.

( 04 )

Track all the time.

Data comes in every day, and we keep an eye on it.

( 05 )

Report and explain.

A monthly report and video, in plain English.

Rankings are nice. Leads pay the bills.

We report on rankings and traffic, but we judge success by enquiries and what each one costs. That's what your report leads with.

Proof it works.

All stories
A white hard hat and folded orange high-vis strap on a concrete ledge

+1,100% organic uplift

A national safety consulting firm

A national safety consulting firm was invisible in organic search despite established expertise and a broad service range across five cities. A comprehensive SEO campaign built their presence from the ground up - driving 1,100% organic growth and placing 63 of 91 tracked keywords on page one.

63/91
Non-branded keywords on page 1
31/91
Non-branded keywords in top 3
WebsiteOrganic SEOGoogle AdsCRO
Read the story
A white shade sail and black steel post against a pale sky

20× organic growth

A commercial shade structure supplier

A commercial shade and shelter supplier had a strong product range but limited organic presence in a niche B2B category. The campaign achieved complete top-10 keyword coverage across all 56 tracked non-branded terms - with 37 now ranking on page one.

37/56
Non-branded keywords on page 1
26/56
Non-branded keywords in top 3
WebsiteOrganic SEOGoogle AdsCRO
Read the story

5-star reviews on Google and Trustpilot.

Don't take our word for it.

★★★★★
"I would highly recommend their services!"
Matt BurrellDirector, Assure Cloud Consulting
★★★★★
"I would have no hesitation in recommending David."
Tania GrayDirector, EnrolNow
★★★★★
"I would highly recommend them to any business who is looking to improve their online profile and reach more customers."
Bernie WalkerDirector, BWC Safety
★★★★★
"I can't speak highly enough of them and would recommend them to any growing business."
Cameron BrayDirector, The Superyacht People
★★★★★
"I can't recommend them highly enough, great results and a great company to work (and have a coffee!) with."
Ben SoutterConnected Car Solutions
★★★★★
"I have recommended the team to a number of other businesses and I continue to be impressed by the work delivered."
Chris GrayDirector, Agnes Health
★★★★★
"Since launching the new site our bounce rates have dropped off, and our customers are having a much better shopping experience online."
Mizanur ChowdhuryWeb Manager, Springfree
★★★★★
"Their experience, quick response times, and extensive knowledge make them a standout professional."
Jacqueline LatimerMedusa Healthcare

All reviews

Tracking and analytics, answered.

Rankings show where you appear on Google. Results are the calls, forms and bookings that come from it. We track both, and we lead with results.

Yes. You get a live dashboard you can open any time.

Tracking runs all the time. You get a full report and video walkthrough every month.

Yes. They're in plain English, and the video walks you through the parts that matter.

Yes. We check what you have, fix what's broken and keep your history.

Yes. Calls from your site, your ads and your Google Business Profile are all tracked.

Yes. Tracking and monthly reporting come with every SEO and ads plan.

Want to know what's really working?

Get a free 10-minute video review. David will show you what your current tracking is missing.

Get in touch

Dara Rymarz shaking hands with a client