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Practical SEO thinking for service businesses. Articles on technical SEO, strategy, local search, and generative AI — written by someone who does the work every day. No filler.
Technical SEO
Site structure, crawlability, Core Web Vitals, and the foundations that determine whether any of your other SEO work actually compounds.
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SEO Strategy
Keyword research, content architecture, competitive analysis, and the planning that connects every action to a specific outcome.
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Local SEO
Google Business Profile, location pages, citation strategy, and the signals that get service businesses into the local Maps pack.
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Generative Engine Optimisation
How AI tools are changing search, and how to structure your content so it gets cited and referenced in AI-generated answers.
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