Studio 21 is now Surface. Same team, same care, new name. Read why

Results

Every case study shows what we did, what moved, and what it meant for the business.

See the websites we've built

See the websites we've built
Terracotta louvres and palms against a white wall

30× monthly organic enquiries

A premium garden design studio

A premium landscape design and construction studio in Melbourne relied almost entirely on referrals, and its website brought in about one enquiry a month from search. Two years in, organic enquiries have grown from 1 to 30 a month, and they are still accelerating.

83/124
Non-branded keywords on page 1
51/124
Non-branded keywords in top 3
WebsiteOrganic SEOCRO
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A folded orange umbrella held at someone's side

13× organic growth

A specialist travel insurance brand

A specialist travel insurance provider for mature Australian travellers had no organic presence in one of the most expensive paid search categories in the country. A focused SEO campaign delivered 13× organic growth - with 41 of 47 tracked non-branded terms moving from zero to page one.

41/47
Non-branded keywords on page 1
46/47
Non-branded keywords moved up
WebsiteOrganic SEOGoogle AdsMeta AdsCRO
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A white hard hat and folded orange high-vis strap on a concrete ledge

+1,100% organic uplift

A national safety consulting firm

A national safety consulting firm was invisible in organic search despite established expertise and a broad service range across five cities. A comprehensive SEO campaign built their presence from the ground up - driving 1,100% organic growth and placing 63 of 91 tracked keywords on page one.

63/91
Non-branded keywords on page 1
31/91
Non-branded keywords in top 3
WebsiteOrganic SEOLocal SEOGoogle AdsCRO
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A white shade sail and black steel post against a pale sky

20× organic growth

A commercial shade structure supplier

A commercial shade and shelter supplier had a strong product range but limited organic presence in a niche B2B category. All 56 tracked terms now rank in Google's top 100, with 37 on page one.

37/56
Non-branded keywords on page 1
26/56
Non-branded keywords in top 3
WebsiteOrganic SEOLocal SEOGoogle AdsCRO
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A sculptural plant in a black pot against a sage green wall

+257% organic growth

A landscape design studio that was already ranking well

Most SEO campaigns start from zero. Space Landscape Designs didn't - they were already ranking well when we began. Moving an already-competitive site significantly further is a different challenge entirely, and a more demanding one.

68/118
Non-branded keywords on page 1
45/118
Non-branded keywords in top 3
Organic SEOLocal SEOAI SearchCRO
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A curved concrete bench beneath white arches, by Bespoke Concrete Co

5× online enquiries

A custom concrete business

Bespoke Concrete Co makes outdoor concrete BBQs, floating steps and other in situ pieces on the Gold Coast. Search campaigns have run since July 2024, with a Performance Max campaign added in July 2026. Comparing August to October 2026 with the same months a year earlier, form enquiries went from 14 to 72, and the cost of each fell from $180 to $63.

−65%
Cost per form enquiry
24
Form enquiries a month
WebsiteGoogle Ads
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An Auto-Trail Delaware motorhome parked at a lookout above a forested valley and lake

4.6× more leads a month

A motorhome and campervan dealer

Elite RV sells motorhomes and campervans across Queensland and Victoria. Its Meta campaigns have been built around lead generation since June 2025. Comparing August to October 2026 with the same months a year earlier, website leads went from 37 to 171 a month and the cost per lead fell from $142 to $57.

−60%
Cost per lead
$48
Cost per lead, latest two months
Meta AdsGoogle AdsLocal SEO
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A timber pool deck with a sun lounge beside clear blue water

85% increase in leads a month

A decks and patios builder

Envision Building Group builds decks, patios and outdoor renovations on the Gold Coast. Google Ads ran from April 2025 to April 2026 on about $1,000 a month. Comparing the first four months with the five that followed, leads went from 8 to 14.8 a month and the cost per lead fell from $125 to $66.

−47%
Cost per lead
122
Leads over the campaign
WebsiteGoogle Ads
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The Secret Gardens website on an iPad, its maze logo over a wall of ferns

5× as many AI answers name it

A Sydney landscape architecture studio

Secret Gardens is a landscape architecture studio in Sydney. Since AI tracking began in November 2025, the same questions put to ChatGPT, Google AI Mode and Google AI Overviews went from naming the studio in 6 answers to 31 by June 2026, and from naming it first in none to 13. Visits from AI assistants rose 4.6× year on year.

13
Answers naming it first
4.6×
Visits from AI assistants
WebsiteOrganic SEOAI Search
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Two professionals walking along the glass terrace of a modern office building
VIM Cover

49% decrease in cost per enquiry

An insurance broker

VIM Cover's CLIQ-branded search campaigns cover professional indemnity, business, truck and strata insurance. Between the four months to January 2026 and the four months to August 2026, website enquiries rose from 15.8 to 22.8 a month, the cost of each fell from $227 to $115, and monthly ad spend came down by 27%.

+44%
Website enquiries a month
−27%
Monthly ad spend
Google AdsMeta Ads
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A tan leather armchair and a fiddle-leaf fig in a sunlit white room

+2,600% non-branded ranking growth

A counselling and coaching practice

A new Rapid Transformational Therapy brand needed to build organic visibility across three markets - Melbourne, Dubai, and Singapore - from a standing start with zero domain authority. Consistent execution over 30 months delivered 2,600% ranking growth, with 36 of 57 tracked terms moving from zero to page one.

36/57
Non-branded keywords on page 1
13/57
Non-branded keywords in top 3
Organic SEOCRO
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Three small gumboots in sage, terracotta and black on a pale timber floor

2,500% organic growth

A childcare enrolment platform

A kindergarten management software platform operating across Victoria and New South Wales had scattered, thin content with low organic visibility. A content-led SEO campaign rebuilt their presence - 96 of 112 tracked non-branded terms now rank on page one.

96/112
Non-branded keywords on page 1
77/112
Non-branded keywords in top 3
Organic SEOCRO
Read the story

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