FAQ

Dave and Dara are your first point of contact. Behind them is our team, who know your account and do the work. No account managers passing messages along.

Mermaid Waters on the Gold Coast, and we work with clients right across Australia. Most of our work happens over video and email, so distance has never been a problem.

Small and medium-sized businesses in every kind of industry: landscaping, health, safety, travel, property, retail and more. After twenty years the industry matters less than how your customers search and what a good lead is worth to you.

No. Every engagement runs month to month. You stay because it's working, not because you're stuck.

Every job gets a fair, fixed quote before we start, so you know the price and the plan up front. SEO plans start from $1,495 a month, local SEO from $995, ad management from $695, and websites are quoted per project.

Get in touch with a few details about your business. We'll come back within one business day with a clear picture of where the opportunity is and what we'd do first.

Every site is different, so we quote per project. You'll get a fixed quote after your free video review, with no surprises.

Most sites take six to ten weeks from kick-off to launch. Bigger sites take longer, and you'll get a timeline before we start.

It's built with SEO foundations from day one. We redirect every old page to protect the rankings you already have. To climb higher, pair it with SEO.

Yes. WordPress and Shopify both let you edit your own text and images. Every site we build can also connect to AI assistants like ChatGPT and Claude, so you can make changes just by asking. It works through what's called an MCP connector, and we'll show you how at handover.

Yes. Once it's paid for, the site and its content are yours.

You'll usually see early ranking movement inside 90 days. Real lead growth builds over six to twelve months, and it keeps compounding after that. Need enquiries sooner? Google Ads can bring them in while your rankings build.

Local SEO starts at $995 + GST a month, and SEO beyond your local area from $1,495 + GST. Your exact price depends on your market and goals. You'll get a fixed quote after your free video review.

Nobody can promise a set position, because Google decides. What we do promise is our 90-day guarantee. If more of your tracked rankings drop than rise in that time, we work for free until that flips.

No. Every plan runs month to month, so we earn your business every month.

Usually not. Most sites can be fixed and improved as part of your plan. If your site is truly holding you back, we'll tell you straight, and we build websites too.

Yes. New and improved pages are part of every plan, written in your voice. We'll check in with you where your know-how makes the page better.

More people now ask tools like ChatGPT, Gemini and Perplexity for recommendations. We track how often they mention you and work to grow it. Some call this GEO, and it's part of every SEO plan.

Yes, as one of our tools for research and speed. It helps keep your costs down. The strategy, the work and the final checks all come from us.

The fixes and pages we've built stay on your site. Your rankings won't vanish overnight, but competitors keep moving, so results can slip over time.

Mostly WordPress and Shopify, plus custom-built sites.

Yes. We're based on the Gold Coast and work with clients right across Australia.

Usually it's an incomplete profile, details that don't match across the web, too few reviews, or stronger competitors nearby. Your free video review will show which ones apply to you.

Profile and citation fixes often show movement within four to eight weeks. Reaching into surrounding suburbs usually takes three to six months.

No. Service businesses that travel to customers can rank without showing an address. You still need a real business location that Google can verify.

There's no magic number. A steady flow of genuine reviews, with replies, beats a big burst once a year. We'll look at what your local competitors have and set a sensible goal.

Yes, though distance plays a big part on the map. Local pages help you show up in nearby areas, in both the map and the regular results.

Yes, as a foundation. Matching details across directories help Google trust your business. They won't push you to the top on their own, but messy listings can hold you back.

Yes. Reply calmly, quickly and politely. Future customers read your replies as much as the review itself.

From $995 + GST a month. You'll get a fixed quote after your free video review, with no lock-in contract.

It overlaps with SEO, but AI tools choose answers differently from a list of links. They favour clear facts, trusted mentions and content that answers questions directly. That takes extra work on top of SEO.

No. Google still sends most search traffic, and AI tools lean on many of the same signals. The two work together.

We regularly ask ChatGPT, Gemini and Perplexity the questions your customers ask, and record when you're named. Our own platform logs it month to month.

Google's AI Overviews reach the most people, because they sit on top of normal Google results. ChatGPT, Gemini and Perplexity matter too, and we track those three every month.

Usually not. We rework the pages that matter most so the answers are clear and easy to quote.

No. AI search is part of every SEO plan.

Some of it, yes. Keep your details the same everywhere and ask happy customers for reviews. The tracking and page work is where we help most.

Steady beats busy. A regular flow of strong pages does more than a weekly blog nobody reads. Your plan sets the right pace for your market.

As long as it needs to be to answer the question well. Some pages need 500 words, some need 2,000.

It can, if each post targets a real search and links into your service pages. Random posts rarely bring in leads.

Not much. We'll ask for your input where your know-how makes a page better.

We keep what works, improve what's close, and merge or retire what's dragging you down.

Yes. We learn how you talk to your customers and write the same way.

It's part of every SEO plan, from $995 + GST a month for Local SEO and $1,495 + GST for SEO.

It depends on your market and how many leads you want. For most growing businesses, $1,000 to $3,000 a month is a sensible place to start. We'll recommend a budget after your free video review.

Management starts at $695 + GST a month. It's a fixed fee based on the work, not a percentage of your ad spend.

Ads can start bringing in enquiries soon after launch. The first month is a learning period, and your cost per enquiry usually settles over two to three months.

Yes. It's in your name and you pay Google directly. If you ever leave, the account and its history stay with you.

No. Every plan runs month to month.

Yes, where they suit your business. For most service businesses, we start with search campaigns, because that's where people ready to enquire are looking.

We run Meta Ads too, and the same team manages both, so your campaigns work together.

A plain-English report every month showing your leads, what they cost, and what we're changing next.

It depends on your market and goals. For most growing businesses, $1,000 to $3,000 a month is a sensible place to start. We'll recommend a budget after your free video review.

Management starts at $695 + GST a month. It's a fixed fee, separate from your ad spend.

Yes, especially where people choose on trust and want to see who you are first. Renovations, health, legal and education businesses often do well.

No. Strong images work well. Short, simple video often helps, and it doesn't need to be polished.

Yes. It's in your name, and you pay Meta directly.

No. Every plan runs month to month.

By enquiries and what each one costs, not likes or reach.

No. We improve the site you have, page by page. If it truly needs a rebuild, we'll tell you.

A faster, easier site helps. Speed is a confirmed but modest ranking factor. The bigger win is more enquiries from the traffic you already get.

We track enquiries and conversion rates before and after every change, and report on them every month.

No. We go by what visitors actually do: where they come from, what they look at and where they leave.

Not always. It only pays off with plenty of traffic. Until then, proven fixes and careful tracking do the job.

Yes. We're happy to work alongside them.

We quote after your free video review, with a fixed price and no lock-in contract.

Rankings show where you appear on Google. Results are the calls, forms and bookings that come from it. We track both, and we lead with results.

Yes. You get a live dashboard you can open any time.

Tracking runs all the time. You get a full report and video walkthrough every month.

Yes. They're in plain English, and the video walks you through the parts that matter.

Yes. We check what you have, fix what's broken and keep your history.

Yes. Calls from your site, your ads and your Google Business Profile are all tracked.

Yes. Tracking and monthly reporting come with every SEO and ads plan.