Technical SEO
Technical SEO is the foundation every campaign builds on. If search engines can't efficiently reach, crawl, and understand your site, nothing else compounds the way it should. It's not glamorous, but it's always where we start.
What technical SEO actually covers
Technical SEO is everything that affects how search engines access and interpret your site, separate from what the content says. Crawlability, indexation, site structure, page speed, canonical signals, and structured data all fall under this category.
Most sites have at least one technical issue quietly costing them rankings. After auditing hundreds of WordPress sites, the same problems come up over and over: crawl budget waste, broken internal link chains, canonical confusion, and poor Core Web Vitals on mobile.
Fix these first and the same content and links produce better results. That's not a theory. It's what we see after every remediation.
Key Areas
What we look at
Crawlability
Google needs to find your pages before it can rank them. Crawl budget, robots.txt, internal link structure, and site architecture all shape what Google can access and how often it visits. Wasted crawl budget is one of the most common issues we find.
Indexation
Being crawlable and being indexed are different things. The right pages need to be in Google's index. The wrong ones don't. Managing this clearly matters more than most site owners realise, especially on sites with older content or tag pages.
Site Architecture
How your pages connect matters. A flat, logical structure helps Google understand your site and passes authority to the pages that need it. Deep page hierarchies and orphaned content are quiet ranking killers.
Core Web Vitals
Page speed and layout stability are direct ranking signals. A Largest Contentful Paint score above 4 seconds is a real cost in competitive markets, particularly on mobile. Most fixes involve image optimisation and removing render-blocking scripts.
Structured Data
Schema markup gives Google additional context about your content, your business, and your pages. It doesn't guarantee rankings, but it contributes to how your results are displayed and how AI tools interpret your site. We include it in every engagement.
Canonicalisation
Without clear canonical signals, Google guesses which version of a page to rank. It often guesses wrong. A page accessible at both /services and /services/, with and without www, or over HTTP and HTTPS is splitting its own authority. Clean canonicals stop that.
Articles
On technical SEO
Technical SEO: why a messy site is quietly killing your rankings
Technical SEO isn't glamorous, but a messy site gives Google less to work with. Here's what we actually fix and why it matters for rankings and leads.
Core Web Vitals: what they are and why they matter for rankings
LCP, CLS, and INP explained plainly — what each metric measures, what scores you should be aiming for, and the fixes that actually move the needle.
Why technical SEO is the foundation of every campaign we run
Before content, before links, before anything else — your site's technical foundation determines whether any of it actually works. Here's exactly what we look at and why it comes first.
How to audit your WordPress site for crawl issues
A practical walkthrough of the checks that reveal what Google can and can't access on your site.
Coming soonCore Web Vitals: what they are and why they matter for rankings
What LCP, CLS, and INP actually measure, what scores you should be aiming for, and the fixes that move the needle.
Coming soonFree audit
Not sure where
your site stands?
A free technical audit shows you exactly what's holding your site back. No fluff, no obligation. Part of a broader SEO strategy, technical SEO is where we always start.
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