Elite RV

The 2026 Auto-Trail collection runs to nine models, from a 5.99 m campervan to six-berth grand tourers, priced from $172,990 to $269,990 drive away. Buyers need to see why an Auto-Trail is worth it, find the layout that suits the way they travel and compare models before they visit, and Elite RV needed each of those visits to end in a booked viewing it could trace back to the advertising that brought the buyer in.

We designed and custom-built the site. The homepage opens on film of a Delaware at a lookout above a forested valley, then sets out the warranty, insulation, construction and chassis with line drawings that draw themselves as they come into view, and a range grid that filters by grand tourers, island beds, twin beds, campervans and models on offer.

Each model has its own page: a photo strip with a full-screen viewer, the key figures, a bedroom photo with a slider that closes and opens the door, a numbered floor plan, short interior films, the full specifications and Fiat's driver assistance features. A comparison page lines up every model and layout side by side, a sale page brings the drive-away savings together, and Why Auto-Trail and About tell the brand's story, from a caravan repair business that started building motorhomes in 1982 to the factory today. For owners selling, there are pages for cash purchase, consignment in Queensland and New South Wales, and brokerage in Victoria, each with its own enquiry form.

A Book a viewing button stays on screen on every page: pick a model and a showroom, and the request goes to that showroom's team along with the ad click and campaign that brought the visitor in, kept for 90 days. Surface also runs Elite RV's Meta Ads, Google Ads and local SEO, and the Elite RV case study has the results.