4.6× more leads for a motorhome dealer, at 60% lower cost
Elite RV sells motorhomes and campervans across Queensland and Victoria. Its Meta campaigns have been built around lead generation since June 2025. Comparing August to October 2026 with the same months a year earlier, website leads went from 37 to 171 a month and the cost per lead fell from $142 to $57.
Elite RV sells motorhomes and campervans from yards in Queensland and Victoria. It is a considered purchase. Buyers research for months, compare specific models and layouts, and want to see the actual vehicle that is on the lot.
Search advertising struggles with that. Searches for a specific model are thin and expensive, and most buyers are not typing anything into Google on the day they are ready to enquire. The brief was volume: a steady flow of genuine enquiries on real stock, at a cost that made sense against the margin on a vehicle.
We built Elite RV's Meta account around lead generation on the website's own enquiry forms, tracked through the Meta pixel rather than Meta's instant forms. Every lead counted here is someone who went to the site and completed an enquiry.
Campaigns launched in June 2025. In May 2026 we added Used Stock campaigns for Victoria and Queensland, which show the dealer's actual vehicles to people in each state. Those became the engine of the account: 633 leads at $48.59 each from $30,758 of spend.
As the cost per lead fell, the budget went up. Spend is 83% higher than a year ago, and it sits on Meta because that is where the leads come from. In the six months to October 2026 a Meta lead cost about $66, against roughly $227 for a Google Ads lead. The two platforms count conversions differently, so that is not an exact comparison, but it is why the budget is where it is.
Comparing August to October 2026 with the same months in 2025, website leads went from 112 to 512, from 37 a month to 171. The cost per lead fell from $141.54 to $56.73, a 60% drop. Link clicks went from 5,044 to 31,055 a month, and the cost per thousand impressions more than halved, from $36.60 to $17.10.
Over a longer window the picture is the same. Comparing July to December 2025 with May to October 2026, leads went from 26.5 to 128.8 a month and the cost per lead from $164.52 to $65.86. The most recent two months, September and October 2026, produced 366 leads at $47.64 each.
These are click-through results. Leads from people who only saw an ad make up between 2% and 9% of the total in any month, so the numbers hold on clicks alone, at $60.64 per lead in the most recent quarter.
Since the account started in June 2025, $92,278 in spend has produced 1,024 website leads, about $90 each, with the cost falling every quarter.
Elite RV has a Google Business Profile for each yard, and we track both on Google Maps every week. Each scan searches “buy motorhome”, “motorhome dealer” and “used motorhome” from the centre of every suburb around the yard.
In the latest scan, in October 2026, the Melbourne profile was in the top three in all 60 checks across 20 suburbs, from Dandenong South and Narre Warren to Berwick, Cranbourne and Keysborough, and first in 40 of them. On the Gold Coast it was top three in 50 of 57 checks and first in 32. “Used motorhome” ranks first in 18 of 19 suburbs, including Burleigh Heads, Robina, Elanora, Mermaid Waters and Mudgeeraba.
The profiles do real work. Over the 12 months to September 2026 they produced 10,696 customer actions: 8,265 website clicks, 1,778 direction requests and 653 calls, from about 125,000 profile views. Melbourne holds a 4.9 rating from 45 reviews, and the Gold Coast 4.5 from 62.
Map tracking began in June 2026, so these figures show where the profiles stand now rather than how far they have climbed.
More buyers now reach Elite RV through AI assistants. Between July and September 2025, 35 visits came from ChatGPT and other AI assistants. Over the same months in 2026 there were 207, six times as many, and nearly all of them came from ChatGPT. September alone went from 14 to 95.
We don't track AI answers for Elite RV, so this is a traffic figure rather than a measure of how often AI tools name the dealer. It only counts people who click through.
