5× more enquiries for a Gold Coast concrete specialist
Bespoke Concrete Co makes outdoor concrete BBQs, floating steps and other in situ pieces on the Gold Coast. Search campaigns have run since July 2024, with a Performance Max campaign added in July 2026. Comparing August to October 2026 with the same months a year earlier, form enquiries went from 14 to 72, and the cost of each fell from $180 to $63.
Bespoke Concrete Co builds things most people only search for once: an outdoor concrete BBQ, a set of floating steps, a one-off in situ piece for a renovation. The search volume is small, but almost everyone typing those terms is planning a project.
That shapes the whole account. Cheap clicks are not the goal. The job is to turn a modest monthly budget into enquiries from people who are ready to talk about a build, and to know exactly what each of those enquiries costs.
We launched Search campaigns in July 2024, built around the product terms customers actually use rather than broad concreting searches. Conversion tracking was set up from day one to count form enquiries, phone clicks and email clicks separately, so every optimisation decision is made on enquiries, not on clicks or impressions.
In July 2026 we added a Performance Max campaign to reach people earlier in their planning. Performance Max brings in cheaper, lower-intent clicks, so we judge it on the same measure as everything else: what it costs to produce an enquiry.
As the cost per enquiry came down, the budget went up. Monthly spend is 80% higher than a year ago because the account has earned it.
Comparing August to October 2026 with the same three months in 2025, form enquiries went from 14 to 72, from under five a month to 24. The cost per form enquiry fell from $180 to $63, a 65% drop, while spend rose from $839 to $1,511 a month.
Counting every lead the ads produced, forms, phone clicks and email clicks together, the account went from 15 leads to 78, and the cost per lead from $168 to $58.
The same pattern holds over a longer window. Comparing January to May 2025 with May to September 2026, form enquiries went from 12.2 to 26.4 a month, more than double, on 10% less spend. The cost per form enquiry fell from $147 to $61.
For a business selling a handful of high-value builds a month, that is the number that matters: more conversations with the right people, at a third of the cost.
